TOTAL FOOTFALL
Total number of people entering the store through all main entrances at any given time.
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Measure ROI of events and activities |
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Learn about peak hours which generate most traffic |
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Assess which marketing strategies/campaigns are successful |
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Make future visitor traffic predictions by analyzing correlation data |
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Understand impact of promotions |
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Tailor staff schedules according to footfall pattern |
FLOOR-WISE STEP IN
Total number of people going on each floor. All floor entrances including stairs, elevators, escalators, travelators, etc will be monitored.
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Know which floor attracts more traffic and optimize floor plans accordingly |
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Compare floor performances and optimize customer experience accordingly |
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Measure ROI of floor events and activities |
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Tailor staff schedules according to stepin pattern |
FLOOR-WISE HEATMAP
Heatmaps are used to highlight audience behavior and movement on each floor, by which you can find out the popular and dead areas.
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Understand audience behavior and attraction spots |
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Benchmark popular areas |
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Evaluate and optimize store layout and design |
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Measure marketing effectiveness by analyzing success of events and campaigns |
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Know best places for advertising |
AREA-WISE DWELL TIME
The average amount of time a person spends at a specific area/region on a floor.
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Know audience attraction spots |
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Reduce unprofitable waiting times around the mall |
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Compare zone/region performances |
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Measure impact of marketing campaigns |
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Learn how customers move through the mall and interact with displays |
AREA-WISE TRAFFIC
The count of people who pass through a specific area/region on a floor.
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Know which areas are performing well and which aren’t. Compare zone/region performances |
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Charge realistic rental rates to tenants for a mutually beneficial relationship. Optimize rent of key spaces |
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Measure success of new initiatives and marketing campaigns |
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Pinpoint areas with most traffic where security needs to be increased |
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Identify congestion areas and bottlenecks; distribute resources to ensure pleasant experience for visitors |
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Optimize mall layout and staffing |
AUDIENCE DEMOGRAPHICS
Know your audience and optimize their shopping experience through audience demographics. Every person entering the mall will be classified into the following demographic categories:
| Age Groups | Gender |
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Enhance customer experience by making it personalized |
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Improve marketing campaigns |
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Prove your products and services by knowing your customers |
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Optimize marketing strategies and campaigns |
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Attract brands based on demographic information of their target market |
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Optimize mall layout and staffing accordingly |