TOTAL FOOTFALL
Total number of people entering the store through all main entrances at any given time.
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Calculate conversion rate by comparing total footfall with actual number of customers |
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Measure ROI of events and activities |
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Learn about peak hours which generate most traffic |
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Assess which marketing strategies/campaigns are successful |
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Make future visitor traffic predictions by analyzing correlation data |
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Understand impact of promotions |
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Compare store performance with other stores. Take note of underperforming stores |
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Tailor staff schedules according to footfall pattern |
FLOOR-WISE STEP IN
Total number of people going on each floor. All floor entrances including stairs, elevators, escalators, travelators, etc will be monitored.
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Know which floor attracts more traffic and optimize floor plans accordingly |
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Compare floor performances and optimize customer experience accordingly |
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Measure ROI of floor events and activities |
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Tailor staff schedules according to stepin pattern |
FLOOR-WISE HEATMAP
Heatmaps are used to highlight audience behavior and movement on each floor, by which you can find out the popular and dead areas.
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Understand audience behavior and attraction spots |
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Optimize the pricing and placement of your products according to hot zones |
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Benchmark popular areas |
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Evaluate and optimize store layout and design |
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Measure marketing effectiveness by analyzing success of events and campaigns |
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Know best places for advertising |
AREA-WISE DWELL TIME
The average amount of time a person spends at a specific area/region on a floor. The higher the dwell time, the higher the chance of a person to buy something from that area.
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Learn how long audience interacts with products and displays |
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Know and reduce unprofitable waiting times around the store |
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Know audience attraction spots |
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Compare different products and categories |
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Measure impact of marketing campaigns |
AREA-WISE TRAFFIC
The count of people who pass through a specific area/region on a floor.
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Learn how audience moves through the store and interacts with products and displays |
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Compare zone/region performances |
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Measure success of new initiatives and marketing campaigns |
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Know the areas where there is congestion and bottlenecks; distribute resources to ensure pleasant experience for visitors |
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Optimize store layout and staffing |
SHOPPER PROFILE
Know your audience and optimize their shopping experience through audience demographics. Every person entering the store will be classified into the following demographic categories:
| Age Groups | Gender |
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Optimize in-store design and product placement according to visitor demographics |
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Enhance customer experience by making it personalized |
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Optimize marketing strategies and campaigns |
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Know if target market goal and its count is being reached |
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Manage stock accordingly |